EXECUTIVE SUMMARY
Revenue leader who builds repeatable GTM engines and coaches teams to predictable outcomes across new business, expansion, and retention. Proven operator in MarTech and B2B SaaS, leading cross-functional revenue orgs (Sales, AM/CS, Marketing, Enablement) through pricing and packaging redesign, pipeline discipline, and forecasting rigor. At ApexDrop, owned P&L and rebuilt the revenue motion to move upmarket, increasing average deal size from $8K to $50K, landing the first $250K annual contract, improving forecast accuracy from 61% to 94%, and increasing profitability 15%. Known for installing operating cadence, modernizing CRM processes, and creating enablement systems that scale performance beyond the leader.
ApexDrop (Remote) January 2025- Present
Director of Sales and Marketing
ApexDrop is an influencer marketing agency that helps brands grow through product sampling, creator partnerships, and community engagement.
Owned P&L and the full revenue motion across BDRs, AEs, AMs, Marketing, and Content (22-person org); aligned 3 functional leaders to one operating plan and weekly execution cadence.
Rebuilt GTM from SMB micro-campaigns to outcome-based mid-market programs, increasing average deal size from $8K to $50K and landing the company’s first $250K annual contract.
Reworked packaging and pricing (tiered offers + paid pilot replacing the 90-day guarantee), increasing profitability by 15% and reducing friction on $36K+ programs.
Implemented SPIN-based discovery plus mutual close plans with weekly coaching, shortening time-to-close by 10 days and improving forecast accuracy from 61% to 94%.
Built retention and expansion motion (QBR cadence, health scoring, renewal triggers), improving retention by 10 points to 92% in 2025 and sustaining 112% NDR.
Modernized the revenue stack (HubSpot, Apollo, Adstra) with automated scoring and routing, doubling SQL-to-close conversion and freeing ~15% additional selling capacity.
Built revenue infrastructure from scratch: EOS-style Revenue L10, HubSpot forecasting tracker, lead attribution, and renewal pipeline, creating a reliable 4-week outlook and driving $272K+ quarterly bookings ($455K high-end).
Scaled and enabled the team: grew the revenue org to 7+ contributors supporting 90+ active accounts; authored a BDR meeting-booking system and opened a new vertical via an $18K hospitality pilot that expanded into Compass luxury real estate.
Visiting Media (Remote) July 2023 -Dec 2024 Sales Manager- Account Executives
Sales enablement SaaS company creating virtual-tour experiences for the hospitality industry.
Delivered $6.06M against a $6.5M annual target (93% attainment), owning pipeline creation through close and forecasting across strategic accounts.
Operated a disciplined full-funnel cadence (pipeline inspection, deal reviews, next-step control) to improve forecast clarity and tighten stage progression.
Sold SaaS ACVs averaging $20K across a $4.2K to $55K deal range, adapting packaging and ROI narratives for mid-market through enterprise buyers.
Drove multi-threaded deals with economic buyers and cross-functional stakeholders, strengthening qualification and mutual action plans to reduce stalls.
Increased late-stage conversion by tightening discovery and decision mapping (MEDDPICC-style rigor), reducing “hope” deals and improving close reliability.
