Chief Marketing Officer (CMO)

Job description

Chief Marketing Officer (CMO) – Home Goods Industry
 

A well-established and fast-growing company in the home goods sector is seeking a dynamic Chief Marketing Officer (CMO) to lead its marketing strategy, brand positioning, and customer engagement efforts.

This company offers a broad portfolio of thoughtfully designed products—from home décor and furnishings to lifestyle accessories—distributed through both direct-to-consumer and retail channels. The brand has built a loyal customer base and is poised for its next stage of growth.

Role Overview:
The CMO will be responsible for driving top-line growth by developing and executing a comprehensive marketing strategy across digital, retail, and brand channels. This executive will oversee all marketing functions, including performance marketing, creative, communications, content, PR, and customer experience.

Key Responsibilities:

• Define and refine the brand’s positioning and voice across all customer touchpoints
• Lead customer acquisition, retention, and lifecycle strategies
• Manage omnichannel marketing efforts with a strong focus on DTC growth
• Oversee campaign development, digital marketing, and social media
• Drive data-informed decision-making and campaign optimization
• Collaborate with executive leadership to support business goals and innovation
• Build, mentor, and scale a high-performing marketing team

Candidate Profile:

• 10+ years of progressive marketing experience, including leadership roles in home goods, lifestyle, or consumer products
• Proven track record in scaling omnichannel or DTC brands
• Strong blend of creative brand-building and analytical performance marketing expertise
• Experience managing internal teams and external agency partners
• Strategic thinker with hands-on execution capability

This is an outstanding opportunity for a senior marketing leader to shape the growth of a brand in a high-potential category. Competitive compensation package and relocation or remote flexibility available.