Industry: Global Enterprise Technology | AI-Powered Digital Platforms | Data-Driven Growth & Customer Acquisition
Location: Hybrid – U.S. (Global Digital Scope)
Leadership Level: Director
Compensation Package: $250,000 – $352,000 (Base + Bonus + Long-Term Incentives)
About the Role
Digital marketing at enterprise scale is no longer about channel execution; it is a growth engine that shapes demand, brand authority, customer experience, and revenue predictability. We are seeking a Director of Digital Marketing to lead and scale digital growth strategies for a global, technology-driven enterprise operating across multiple markets, products, and customer segments.
This role is built for a senior marketing leader who understands how to connect data, technology, and creativity to drive measurable outcomes. You will own the digital ecosystem end-to-end, paid media, owned channels, lifecycle marketing, marketing technology, analytics, and conversion optimizationensuring that every investment is accountable, optimized, and aligned with business strategy.
Working closely with Product, Sales, Brand, Data, and Executive Leadership, the Director of Digital Marketing will transform digital channels into a coordinated, insight-driven system that fuels pipeline growth, customer acquisition, and lifetime value. You will modernize digital marketing operations using AI-enabled tools, advanced attribution models, and performance analytics to improve speed, precision, and ROI.
This is not a campaign management role. It is a mandate to build digital marketing as a scalable, enterprise growth capability, one that delivers sustained impact across regions, products, and customer journeys.
Essential Duties and Responsibilities
- Lead enterprise digital marketing strategy across acquisition, engagement, and conversion channels.
- Own paid media, SEO/SEM, lifecycle marketing, content distribution, and conversion optimization at scale.
- Build and manage data-driven growth models aligned with revenue, pipeline, and customer acquisition goals.
- Oversee marketing technology stack, including automation, personalization, analytics, and attribution platforms.
- Partner with Product and Sales to align digital demand generation with go-to-market priorities.
- Drive experimentation, testing, and optimization across channels to improve performance and efficiency.
- Establish KPIs, dashboards, and reporting frameworks to track ROI, CAC, LTV, and funnel performance.
- Lead agency relationships and vendor strategy with a focus on performance and accountability.
- Scale global digital programs while maintaining consistency, governance, and local relevance.
- Build, mentor, and lead a high-performing digital marketing organization.
Job Qualifications and Requirements
- 10–15+ years of experience in digital marketing, growth marketing, or performance marketing leadership roles.
- Proven success scaling digital acquisition and lifecycle programs within large, complex organizations.
- Deep expertise in paid media, SEO, marketing automation, analytics, and attribution modeling.
- Experience operating within enterprise martech ecosystems and data-driven environments.
- Strong understanding of customer journeys, funnel optimization, and demand generation strategy.
- Demonstrated ability to influence senior stakeholders and align cross-functional teams.
- Bachelor’s degree required; advanced degree preferred.
Personal Capabilities and Qualifications
- Strategic thinker with a strong performance and ROI mindset.
- Highly analytical, data-driven, and comfortable making decisions at scale.
- Strong leadership presence with the ability to inspire and align teams.
- Comfortable operating in fast-paced, high-growth environments.
- Collaborative partner who builds trust across Product, Sales, and Brand teams.
- Clear communicator able to translate complex data into actionable insights.
Strategic Support
- Advise executive leadership on digital growth strategy, investment trade-offs, and performance trends.
- Support enterprise planning, forecasting, and revenue growth initiatives.
- Partner with Brand and Communications to ensure consistency across digital touchpoints.
- Enable market expansion, product launches, and digital transformation initiatives.
- Contribute to long-term customer growth and experience strategy.
Working Conditions
- Hybrid work environment with global collaboration.
- Regular interaction with senior leadership and cross-functional teams.
- Periodic travel for planning sessions, launches, and partner meetings.
- High-visibility role with direct impact on revenue growth and market presence.
Job Function
- Digital Growth & Performance Marketing
- Demand Generation & Lifecycle Marketing
- Marketing Technology & Analytics
- Conversion Optimization & Attribution
- Paid Media, SEO & Channel Strategy
- Data-Driven Customer Acquisition
Compensation & Benefits
- Base Salary: $250,000 – $352,000
- Annual Performance Bonus
- Long-Term Incentive Plan (Equity / Performance Awards)
- Comprehensive Medical, Dental, Vision Coverage
- 401(k) with Competitive Company Match
- Executive Marketing & Leadership Development Programs
- Wellness, Mental Health & Family Support Benefits
- Generous Paid Time Off + Company Holidays
Why Join Us
- Lead digital marketing at true enterprise scale with global impact.
- Shape how data, AI, and technology drive customer growth and acquisition.
- Partner directly with executive leadership on growth and investment strategy.
- Build a digital marketing engine that delivers measurable, sustained results.
- Leave a lasting impact on how the organization attracts, converts, and retains customers.
