📍 Remote – USA
Industry: Technology, Digital Platforms & Data-Driven Growth
💵 Compensation Package: $230,000 – $360,000 + Performance Incentives
About the Role
We operate within a digitally mature, technology-enabled enterprise where marketing performance is guided by data, experimentation, and measurable business outcomes. As digital channels expand and customer journeys grow more complex, advanced marketing analytics plays a critical role in driving growth efficiency, customer insight, and strategic decision-making.
The Director of Marketing Analytics is a senior leadership role responsible for shaping enterprise-wide marketing measurement, attribution, experimentation, and insight generation. This leader partners closely with Marketing, Growth, Product, Finance, and Technology teams to translate data into actionable intelligence that improves acquisition efficiency, customer lifetime value, and return on marketing investment.
This role is ideal for a data-driven marketing leader who blends deep analytical expertise with commercial awareness and strong executive communication skills.
Essential Duties and Responsibilities
- Lead enterprise marketing analytics strategy across acquisition, retention, and customer lifecycle measurement.
- Design and oversee attribution models, experimentation frameworks, and performance measurement systems.
- Partner with Marketing and Growth leaders to optimize channel mix, spend efficiency, and campaign performance.
- Develop executive dashboards and reporting tied to revenue impact, customer behavior, and ROI.
- Guide data strategy related to customer segmentation, cohort analysis, and predictive modeling.
- Collaborate with Product and Data teams to improve tracking infrastructure, data quality, and analytics tooling.
- Support pricing, promotion, and personalization strategies through advanced analytics and insights.
- Lead test-and-learn initiatives to continuously improve marketing effectiveness.
- Mentor and develop high-performing analytics and insights teams.
- Communicate insights clearly to senior leadership and non-technical stakeholders.
Job Qualifications and Requirements
- 12+ years of experience in Marketing Analytics, Growth Analytics, or Data Strategy roles.
- Proven success leading analytics functions in technology-enabled or digital-first organizations.
- Strong expertise in attribution modeling, experimentation, and marketing performance analytics.
- Experience partnering with senior Marketing, Product, and Finance leaders.
- Advanced knowledge of analytics platforms, data visualization, and customer data models.
- Bachelor’s degree required; Master’s degree in Analytics, Data Science, Marketing, or Business preferred.
- Executive-level communication skills with experience presenting insights to leadership teams.
Personal Capabilities and Qualifications
- Strategic, analytical thinker with strong business acumen.
- Comfortable translating complex data into clear, actionable insights.
- Confident leader with executive presence and influence.
- Highly collaborative and effective in cross-functional environments.
- Curious, innovative, and continuously exploring new analytics approaches.
- Strong people leader focused on capability building and performance.
Strategic Support
- Serve as a trusted advisor to Marketing and Growth leadership on performance strategy.
- Support enterprise planning, budgeting, and investment prioritization decisions.
- Partner with Finance on marketing ROI measurement and forecasting.
- Influence data governance and analytics maturity across the organization.
- Provide insight on emerging analytics trends, tools, and best practices.
Working Conditions
- Remote-first leadership role with periodic travel for planning sessions and leadership meetings.
- High-visibility position with accountability for marketing performance insights.
- Collaboration across global teams and time zones.
- Fast-paced environment requiring analytical rigor and adaptability.
Job Function
- Lead marketing analytics, attribution, and performance measurement.
- Enable data-driven decision-making across marketing and growth teams.
- Drive continuous optimization of customer acquisition and engagement.
Compensation & Benefits
- Base Salary: $230,000 – $360,000
- Performance-based incentive plan
- Comprehensive benefits package including:
- Health, dental, vision & wellness programs
- Retirement plan participation
- Paid time off with remote flexibility
- Professional development and learning budget
- Mental health & wellbeing resources
- Remote work technology support
Why Join Us
- Shape enterprise-level marketing analytics and measurement strategy.
- Work closely with senior leaders, driving growth and digital performance.
- Influence how data guides marketing investment and customer engagement.
- Operate in a modern, analytics-driven organization with strong executive visibility.
- Clear pathways toward VP of Analytics, Chief Data Officer, or broader growth leadership roles.
