Industry: Global Luxury Lifestyle & Experiential Hospitality Group
Executive Leadership Level | Reports to: Chief Marketing & Experience Officer
Location: Paris | New York | Dubai | Hybrid Executive Structure
About the Organization
We are a globally recognized luxury lifestyle and experiential hospitality group operating award-winning hotels, private residences, members-only clubs, fine dining concepts, and curated travel experiences across Europe, North America, the Middle East, and Asia-Pacific.
Our brand portfolio blends heritage craftsmanship, architectural distinction, culinary innovation, and ultra-premium guest service. With expansion into emerging luxury destinations and strategic partnerships with global fashion, art, and cultural institutions, brand equity is central to our competitive advantage.
As affluent consumer expectations evolve toward authenticity, sustainability, immersive storytelling, and digital engagement, we are seeking a visionary Head of Brand to define, protect, and elevate our global brand architecture.
This is not a campaign management role. This is a global brand stewardship mandate.
Job Function
The Head of Brand will lead global brand strategy, visual identity governance, experiential positioning, storytelling frameworks, brand partnerships, and reputation consistency across all markets and touchpoints.
This executive will ensure cohesive brand expression across properties, digital platforms, global campaigns, cultural collaborations, and luxury experiences.
Essential Duties and Responsibilities
- Define and execute a global brand strategy aligned with long-term growth and premium positioning
- Oversee brand architecture across multiple luxury sub-brands and experiential verticals
- Develop cohesive global brand guidelines governing visual identity, tone, and storytelling
- Lead creative direction for global campaigns, launches, and experiential activations
- Ensure brand consistency across properties, digital channels, and physical environments
- Oversee partnerships with luxury fashion, art, and cultural institutions
- Strengthen brand positioning in emerging international markets
- Manage global brand equity measurement frameworks and perception analytics
- Collaborate with Design, Marketing, and Experience teams to deliver immersive brand touchpoints
- Guide rebranding or repositioning initiatives for newly acquired properties
- Oversee creative agencies and brand consultancy partnerships
- Present brand performance insights to executive leadership
Strategic Support
- Advise executive leadership on brand equity valuation and positioning strategy
- Support international market expansion and property launches
- Align brand narrative with sustainability and ESG commitments
- Strengthen cross-functional integration between Brand, Marketing, and Guest Experience
- Contribute to M&A brand integration planning
- Support investor communications related to brand value and premium positioning
Job Qualifications and Requirements
- 12–18+ years of progressive brand leadership experience
- 6+ years within luxury hospitality, premium consumer goods, or lifestyle brands
- Proven track record in building and scaling global brand equity
- Experience leading multi-region brand governance frameworks
- Strong creative direction and storytelling capability
- Experience collaborating with design, architecture, and experiential teams
- Demonstrated success managing global creative agencies
- Bachelor’s degree in Marketing, Communications, Design, or related field required; advanced degree preferred
Personal Capabilities and Qualifications
- Visionary, creative leader with strategic commercial understanding
- Executive presence with strong presentation and storytelling skills
- Deep appreciation for luxury consumer behavior and brand psychology
- Strong aesthetic judgment and brand sensibility
- Data-informed decision-making capability
- High emotional intelligence and cross-cultural awareness
- Resilience in fast-evolving global luxury markets
- Collaborative leadership style across creative and operational teams
Working Conditions
- Hybrid executive model with 30–40% international travel
- Direct engagement with global property leadership and creative partners
- High-accountability environment tied to brand equity performance
- Fast-paced, premium lifestyle ecosystem
- Executive-level brand reporting responsibilities
Compensation & Benefits
Total Executive Compensation Package: $228,000 – $312,000 USD
Executive Compensation Includes:
- Competitive base salary within stated range
- Performance-based annual incentive bonus
- Long-term incentive participation
- Comprehensive executive health and wellness benefits
- Retirement savings and deferred compensation options
- Travel privileges across global properties
- Executive leadership development programs
- Generous PTO and global holiday schedule
Why Join Us
- Lead brand strategy for a globally admired luxury lifestyle portfolio
- Shape immersive experiences across iconic destinations
- Influence premium positioning at international scale
- Partner with world-class designers, chefs, and cultural collaborators
- Competitive executive compensation aligned with brand impact
- Opportunity to build enduring global luxury brand equity
