📍 Remote – USA
Industry: Technology, SaaS, AI-Driven Digital Products
💵 Compensation Package: $220,000 – $285,000 + Performance Bonus
About the Role
We operate within a rapidly evolving technology environment, delivering sophisticated digital products, platform solutions, and data-driven experiences to enterprise and commercial customers. As markets become increasingly competitive and product ecosystems more complex, strong product marketing leadership is essential to ensure clarity, differentiation, and commercial success.
The Senior Product Marketing Manager plays a critical role at the intersection of product strategy, customer insight, go-to-market execution, and revenue enablement. This role is responsible for shaping product positioning, defining messaging frameworks, supporting launches, and translating complex capabilities into compelling value narratives that resonate with customers, partners, and internal stakeholders.
This position is ideal for a seasoned product marketing leader who understands modern SaaS and technology products, thrives in cross-functional environments, and brings a strategic mindset combined with hands-on execution excellence.
Essential Duties and Responsibilities
- Own product positioning, messaging, and value propositions across key product lines and customer segments.
- Lead go-to-market planning and execution for new product launches, feature releases, and platform enhancements.
- Develop customer-centric narratives that clearly articulate product value, differentiation, and business impact.
- Partner closely with Product Management to influence roadmap prioritization based on market insights and customer needs.
- Collaborate with Sales, Revenue Operations, and Enablement teams to deliver effective sales tools, playbooks, and training.
- Drive competitive intelligence programs, including market analysis, win/loss insights, and competitive positioning.
- Define and manage product marketing KPIs tied to adoption, pipeline impact, revenue contribution, and customer engagement.
- Oversee creation of product collateral, including decks, solution briefs, case studies, website content, and launch assets.
- Support lifecycle marketing strategies to improve onboarding, expansion, and retention.
- Serve as a subject-matter expert and spokesperson for product value internally across leadership and go-to-market teams.
Job Qualifications and Requirements
- 8+ years of experience in Product Marketing, Go-to-Market Strategy, or Growth Marketing within technology or SaaS environments.
- Proven experience launching and scaling complex digital products or platforms.
- Strong understanding of SaaS business models, customer journeys, and enterprise buying processes.
- Experience working cross-functionally with Product, Sales, Marketing, and Customer Success teams.
- Strong analytical skills with experience using data to guide positioning and performance decisions.
- Bachelor’s degree required; advanced degree in Marketing, Business, or Strategy preferred.
- Excellent written and verbal communication skills with executive-level presentation capability.
Personal Capabilities and Qualifications
- Strategic storyteller with the ability to simplify complex technical concepts.
- Highly analytical and comfortable working with data, metrics, and customer insights.
- Strong project leadership and prioritization skills in fast-paced environments.
- Customer-obsessed mindset with a focus on delivering measurable business value.
- Confident collaborator who influences without authority and builds alignment across teams.
- Adaptable, proactive, and resilient in environments undergoing rapid growth and change.
Strategic Support
- Partner with senior leadership to shape product narrative, market positioning, and growth strategy.
- Support long-range planning by identifying market trends, customer needs, and competitive opportunities.
- Provide insights that inform pricing strategy, packaging decisions, and portfolio direction.
- Contribute to enterprise initiatives including expansion into new markets, segments, or verticals.
- Support brand strategy by ensuring consistent product messaging across all channels.
Working Conditions
- Remote-first role within the United States with periodic travel for product launches, planning sessions, or leadership meetings.
- Requires collaboration across distributed teams and time zones.
- High-visibility role with direct impact on product adoption, revenue growth, and market perception.
- Fast-paced, innovation-focused environment with frequent product evolution.
Job Function
- Lead product marketing strategy and execution.
- Drive go-to-market excellence and product differentiation.
- Enable revenue teams through clear messaging and strategic insights.
- Strengthen product adoption and customer understanding across the lifecycle.
Compensation & Benefits
- Base Salary: $220,000 – $285,000
- Annual performance bonus
- Comprehensive benefits package including:
- Health, dental, vision & wellness programs
- Retirement plan participation
- Paid time off with remote work flexibility
- Professional development & leadership training
- Mental health and wellbeing resources
- Remote work technology support
Why Join Us
- Shape how innovative technology products are positioned, launched, and scaled.
- Work closely with product leaders and executive stakeholders on high-impact initiatives.
- Influence growth strategy in a modern, digital-first organization.
- Opportunity to build best-in-class product marketing frameworks at scale.
- Clear career pathways into Director of Product Marketing, Head of Go-to-Market, or broader Growth leadership roles.
