Senior Product Marketing Manager

📍 Remote – USA
Industry: Enterprise SaaS, AI-Driven Platforms & Digital Products
💵 Compensation Package: $250,000 – $350,000

About the Role

We operate within a high-growth technology ecosystem delivering sophisticated digital products, data-driven platforms, and enterprise software solutions. As markets become increasingly competitive and buyers demand clarity, differentiation, and measurable value, Product Marketing plays a pivotal role in connecting product innovation with commercial success.

The Senior Product Marketing Manager serves as a strategic bridge between Product, Sales, Growth, and Customer teams—shaping market narratives, leading go-to-market execution, and translating complex capabilities into compelling customer value propositions. This role influences positioning, launch strategy, competitive intelligence, and revenue enablement across the product lifecycle.

This position is designed for a senior product marketer who combines analytical rigor, strong storytelling, and deep understanding of enterprise technology markets.

Essential Duties and Responsibilities

• Own product positioning, messaging frameworks, and value propositions across core product lines.
• Lead go-to-market strategy for new product launches, major feature releases, and platform expansions.
• Partner with Product Management to influence roadmap decisions based on market insights and customer needs.
• Develop sales enablement assets including pitch decks, battlecards, solution briefs, and training materials.
• Drive competitive intelligence programs and market landscape analysis.
• Define and track KPIs related to adoption, pipeline influence, revenue impact, and customer engagement.
• Collaborate with Demand Generation, Brand, and Growth teams to align campaigns with product strategy.
• Support lifecycle marketing initiatives to improve onboarding, retention, and expansion.
• Act as a subject-matter expert representing product value across internal and executive audiences.

Job Qualifications and Requirements

• 8+ years of experience in Product Marketing, Go-to-Market Strategy, or Growth roles within SaaS or technology companies.
• Proven experience launching and scaling enterprise or B2B digital products.
• Strong understanding of SaaS pricing models, buyer journeys, and enterprise sales motions.
• Experience working cross-functionally with Product, Sales, and Customer Success teams.
• Bachelor’s degree required; advanced degree preferred.
• Exceptional written, verbal, and executive-level presentation skills.

Personal Capabilities and Qualifications

• Strategic storyteller with the ability to simplify complex technology.
• Highly analytical and comfortable using data to drive positioning decisions.
• Strong project ownership and execution discipline.
• Customer-centric mindset with commercial awareness.
• Confident collaborator who influences without authority.
• Adaptable and resilient in fast-changing environments.

Strategic Support

• Advise leadership on market positioning, product differentiation, and growth opportunities.
• Support pricing, packaging, and portfolio strategy discussions.
• Contribute to expansion into new markets, verticals, or customer segments.
• Align product narrative with enterprise brand strategy.

Working Conditions

• Remote-first role with periodic travel for launches, planning sessions, or leadership meetings.
• High-visibility position with direct impact on revenue and market perception.
• Fast-paced environment with continuous product evolution.

Job Function

• Lead product marketing strategy and execution.
• Enable revenue teams through clear messaging and insights.
• Drive successful go-to-market outcomes and adoption.

Compensation & Benefits

• Base Salary: $250,000 – $350,000
• Performance-based bonus
• Comprehensive benefits including health, retirement, paid leave, and professional development
• Remote-work support and wellness programs

Why Join Us

• Shape how advanced products are positioned and scaled globally.
• Work closely with product and executive leadership on strategic initiatives.
• High impact role within a modern, digital-first organization.
• Clear progression toward Director of Product Marketing or VP of Go-to-Market roles.