📍 Remote – USA
Industry: Digital Marketing, Technology, Enterprise SaaS, E-Commerce
💵 Compensation Package: $325,000 – $392,000 + Executive Incentives

About the Role

We operate in a technology-driven, customer-centric ecosystem where digital experiences, brand visibility, and data intelligence shape long-term growth. As digital channels expand and customer expectations accelerate, organizations require marketing leadership capable of integrating creativity, analytics, and modern technology to drive measurable impact.

The Vice President of Digital Marketing will lead enterprise-wide digital strategy, performance marketing, customer acquisition, brand evolution, and digital experience innovation. This executive role oversees a diverse portfolio of digital capabilities including analytics, automation, content strategy, paid media, SEO/SEM, demand generation, and omnichannel engagement.

This role is ideal for a forward-thinking digital executive who excels in high-scale environments, leverages data to shape decisions, and has a proven track record of building best-in-class digital marketing functions that achieve growth, efficiency, and brand relevance.

Essential Duties and Responsibilities

• Lead the development and execution of the enterprise digital marketing strategy across all channels and customer segments.
• Oversee performance marketing, SEO/SEM, paid media, email automation, content strategy, social media, and digital brand initiatives.
• Drive customer acquisition, retention, and lifetime value through data-driven marketing frameworks.
• Partner with Analytics and Technology teams to advance digital intelligence, marketing automation, and personalization capabilities.
• Build and manage KPI dashboards for campaign performance, pipeline contributions, revenue impact, and efficiency metrics.
• Lead integrated marketing campaigns supported by segmentation, experiential design, and targeted audience engagement.
• Manage agency partnerships, vendor relationships, digital tools, and marketing technology investments.
• Guide creative direction for digital storytelling, brand messaging, and integrated content frameworks.
• Oversee digital experimentation programs, including A/B testing, conversion optimization, and predictive modeling.
• Provide thought leadership on digital trends, emerging channels, and competitive insights.

Job Qualifications and Requirements

• 12+ years of experience in digital marketing leadership roles, ideally within technology, SaaS, e-commerce, or digital services.
• Proven track record driving acquisition, revenue growth, and brand expansion at scale.
• Deep expertise across key digital disciplines: paid media, content, analytics, automation, performance marketing, and digital experience design.
• Strong understanding of marketing technology platforms (HubSpot, Marketo, Salesforce, GA4, CDPs, automation engines).
• Experience managing multimillion-dollar budgets and optimizing media spend.
• Bachelor’s degree required; advanced degree in Marketing, Business, or Digital Strategy preferred.
• Strong communication, stakeholder management, and executive presentation skills.

Personal Capabilities and Qualifications

• Visionary digital strategist with strong commercial and creative instincts.
• Highly analytical, data-driven decision-maker with expertise in experimentation and optimization.
• Strong leadership presence with the ability to inspire and guide creative, technical, and operational teams.
• Excellent strategic thinking paired with execution-focused discipline.
• Innovative mindset with a passion for emerging technologies, customer insights, and modern marketing.
• High adaptability and resilience in fast-paced, transformation-oriented environments.

Strategic Support

• Serve as a senior advisor to executive leadership on brand strategy, digital performance, and market positioning.
• Support enterprise transformation initiatives through digital adoption, customer intelligence, and modern marketing practices.
• Influence long-term planning related to customer experience, digital commerce, and growth acceleration.
• Partner with Finance to model investment impact, forecast performance, and optimize digital spend.
• Provide strategic input on global expansion, product launches, and competitive differentiation.

Working Conditions

• Remote-first leadership position with limited travel for strategic meetings, executive offsites, and leadership summits.
• Collaborative environment involving cross-functional teams across Technology, Sales, Product, Operations, and Creative.
• High-visibility role with responsibility for performance outcomes, customer impact, and digital brand evolution.
• Fast-paced culture focused on continuous innovation, experimentation, and scaling digital capabilities.

Job Function

• Set and lead digital marketing strategy for enterprise growth.
• Drive acquisition, engagement, and retention through data-informed programs.
• Elevate brand presence through digital innovation and integrated campaigns.
• Oversee marketing technology and performance measurement disciplines.

Compensation & Benefits

• Base Salary: $325,000 – $392,000
• Annual executive bonus
• Long-Term Incentives (Equity, LTIP, or performance-based awards)
• Executive benefits package including:
  • Health, dental, vision, and wellness programs
  • Retirement plan participation
  • Leadership development and coaching
  • Paid time off and flexible remote arrangements
  • Mental health and wellbeing programs
  • Remote work technology support

Why Join Us

• Lead digital transformation initiatives with large-scale impact across the organization.
• Shape the future of brand, customer experience, and performance marketing.
• Work directly with senior leadership on enterprise strategy and growth acceleration.
• Opportunity to build and expand a world-class digital marketing organization.
• Strong pathways to broader executive roles including CMO, Chief Digital Officer, or EVP of Growth.