Global Growth Leadership | Brand Strategy | Performance & Demand Generation
Location: Global Headquarters / Hybrid
Reports To: Chief Marketing Officer / Chief Executive Officer
Industry
AI-Driven FinTech, Data Platforms & Intelligent Financial Ecosystems (Digital Payments, Embedded Finance, Predictive Analytics)
About the Organization
We are a globally recognized innovator in AI-powered financial technology and data-driven platforms, transforming how businesses and consumers interact with financial services in a digital-first economy. Our solutions integrate advanced analytics, machine learning, and real-time transaction intelligence to deliver seamless financial experiences across payments, lending, and embedded finance ecosystems.
Operating at scale across global markets, we support enterprise clients, financial institutions, and high-growth digital businesses, enabling them to unlock new revenue streams, enhance customer engagement, and optimize financial operations. Our platform is built on a foundation of scalable cloud infrastructure, intelligent automation, and deep data insights, allowing us to deliver measurable impact across the entire financial lifecycle.
In this environment, marketing is not a supporting function; it is a primary driver of growth, differentiation, and market leadership. The Vice President of Marketing will play a pivotal role in building and executing a modern, data-centric marketing organization that integrates brand, demand generation, and customer lifecycle strategies into a unified growth engine.
This role requires a leader who can operate at the intersection of strategy, execution, and innovation, translating business objectives into scalable, high-impact marketing initiatives. You will oversee a complex, multi-channel ecosystem spanning digital marketing, performance marketing, product marketing, and brand development, ensuring alignment across regions and business units.
This is an opportunity to shape the marketing function of a high-growth, globally distributed organization, where your leadership will directly influence customer acquisition, market positioning, and long-term enterprise value creation.
Essential Duties and Responsibilities
- Define and execute a comprehensive global marketing strategy aligned with growth and revenue objectives.
- Lead demand generation, digital marketing, brand strategy, and product marketing functions.
- Drive customer acquisition, engagement, and retention through data-driven and performance-focused campaigns.
- Oversee global marketing campaigns, ensuring consistency in messaging and brand positioning.
- Utilize AI and analytics to optimize marketing performance, personalization, and ROI.
- Collaborate with product, sales, and data teams to align marketing strategies with business goals.
- Manage and optimize large-scale marketing budgets, ensuring efficient resource allocation.
- Build and lead a high-performing, globally distributed marketing organization.
- Establish KPIs and reporting frameworks to measure campaign effectiveness and business impact.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
- 12–18+ years of experience in senior marketing leadership roles within fintech, SaaS, or technology sectors.
- Proven track record of driving large-scale growth and demand generation initiatives.
- Deep expertise in digital marketing, performance marketing, and customer lifecycle management.
- Experience managing global teams and multi-channel marketing ecosystems.
- Strong understanding of AI-driven marketing tools, customer data platforms, and analytics systems.
- Demonstrated ability to align marketing strategy with broader business objectives.
Personal Capabilities and Qualifications
- Strategic thinker with the ability to translate vision into measurable execution plans.
- Data-driven mindset with strong focus on performance optimization and ROI.
- Exceptional leadership and communication skills with executive-level presence.
- Innovative approach to marketing transformation and digital engagement.
- Strong collaboration skills with the ability to align cross-functional teams globally.
- Adaptable and resilient in fast-paced, high-growth environments.
Strategic Support
- Serve as a key advisor to executive leadership on market positioning, growth strategy, and customer engagement.
- Provide insights into consumer behavior, competitive landscape, and emerging trends.
- Support global expansion through market entry strategies and localized campaigns.
- Align marketing initiatives with product innovation and revenue growth objectives.
Working Conditions
- Executive-level role with global scope and high visibility across the organization.
- Fast-paced, performance-driven environment with significant strategic responsibility.
- Frequent interaction with senior leadership, product teams, and external partners.
- Occasional travel for global campaigns, leadership meetings, and strategic initiatives.
Job Function
- Global Marketing Strategy & Leadership
- Demand Generation & Growth Marketing
- Brand Development & Positioning
- Digital & Performance Marketing
- Customer Lifecycle Management
- Marketing Analytics & Optimization
Compensation & Benefits
- Compensation Package: $320,000 – $480,000 base + executive bonus + long-term equity incentives
- Comprehensive healthcare and wellness programs
- Retirement and financial planning services
- Equity participation and stock options
- Performance-based incentives tied to growth and marketing outcomes
- Executive leadership development programs
Why Join Us
- Lead marketing for a global AI-driven fintech innovator.
- Drive transformation in data-driven marketing and customer engagement strategies.
- Influence strategic decisions that shape market positioning and global expansion.
- Collaborate with world-class teams across technology, product, and analytics.
- Opportunity to build and scale a next-generation marketing organization with global impact.
