Industry: Enterprise SaaS & AI-Enabled Technology
Location: United States (Hybrid / Executive Remote)
Level: Vice President – Global Product Marketing
About the Role
We are seeking a Vice President of Product Marketing to lead the strategic vision, positioning, and global go-to-market execution for a portfolio of AI-enabled software and enterprise solutions. This role is designed for a senior leader who combines market insight, commercial acumen, and operational execution to drive product adoption, revenue growth, and enhanced customer engagement across the enterprise.
The VP of Product Marketing will partner closely with Product, Sales, Customer Success, and Executive Leadership to shape product narratives, launch strategies, and market differentiation. This role carries high visibility and accountability, influencing corporate strategy and creating measurable impact across global markets.
Essential Duties and Responsibilities
- Develop and execute a global product marketing strategy, aligning with corporate objectives and product roadmaps
- Lead go-to-market strategy, product launches, messaging, and positioning across multiple enterprise products
- Translate product capabilities into compelling value propositions that drive adoption, revenue, and retention
- Conduct market research, competitive analysis, and customer insights to guide product strategy
- Collaborate with Sales and Customer Success to create sales enablement tools, campaigns, and training programs
- Build and mentor a high-performing product marketing team with clear KPIs and development plans
- Partner with Corporate Communications and Brand teams to ensure consistent messaging across all channels
- Measure and report on marketing performance, adoption metrics, and ROI of product initiatives
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
- 10+ years of progressive product marketing, enterprise marketing, or go-to-market leadership experience
- 5+ years at VP or senior director level, leading enterprise SaaS, AI, or technology product marketing
- Experience managing global teams and multi-product portfolios
- Proven track record in product launches, go-to-market strategy, and revenue impact
- Strong analytical skills to measure success and optimize marketing strategies
- Ability to collaborate across Product, Sales, and Executive leadership
Personal Capabilities and Qualifications
- Executive presence with credibility to influence C-suite stakeholders
- Strategic thinker with the ability to balance vision and operational execution
- Data-driven decision maker focused on measurable outcomes and ROI
- Exceptional storyteller with the ability to communicate complex solutions clearly
- Collaborative leader committed to mentoring and developing teams
- Adaptable and innovative in fast-paced, high-growth technology environments
Strategic Support
As VP of Product Marketing, you will provide strategic support by:
- Advising executive leadership on market trends, product positioning, and competitive landscape
- Driving adoption and revenue growth through data-driven marketing initiatives
- Aligning marketing strategies with corporate objectives, customer needs, and product innovation
- Partnering with Product and Sales leadership to ensure the successful execution of go-to-market plans
Working Conditions
- Hybrid or executive-level remote work environment
- Frequent collaboration with C-suite, Product, Sales, and Customer Success teams
- Fast-paced environment managing multiple high-impact initiatives
- Occasional travel for product launches, customer meetings, and industry conferences
Job Function
- Product Marketing & Go-to-Market Strategy
- Enterprise SaaS & AI Solutions Leadership
- Cross-Functional Team Leadership
Compensation & Benefits
Total Compensation Range: $277,000 – $362,000 USD annually
Package includes:
- Competitive base salary aligned with executive benchmarks
- Performance-based annual bonus
- Long-term incentive/equity awards (role-dependent)
- Comprehensive health, dental, and vision coverage
- Retirement savings plans with employer contributions
- Paid time off, holidays, and wellness programs
- Executive leadership development and mentorship opportunities
Why Join Us
- Lead product marketing strategy for AI-enabled enterprise solutions at a global scale
- Influence corporate strategy, product adoption, and revenue growth
- Collaborate with senior leaders across Product, Sales, and Customer Success
- Drive high-visibility initiatives that impact millions of users worldwide
- Access professional growth, executive mentorship, and highly competitive compensation
